Why choosing an inexperienced Phoenix realtor can be the biggest mistake you ever made


How to choose a Phoenix Realtor (For buyers and sellers)

Real Estate transactions and the involvement of realtors differ from country to country. Firstly, it is a mistake to think that real estate in Phoenix works like it does in your own country. In Brazil or Europe for example, you do not have a system like the MLS (Multiple Listing System) in which all Phoenix realtors upload their listings for everyone to see. So unlike most other countries, where different agents have access to different properties, in Phoenix all agents can see and offer you the exact same properties. This does not mean however, that you will get the same advice from each agent in Phoenix. The fact that each Phoenix realtor has access to the same properties does not take away from the fact that you need to screen them on experience and knowledge.

We summed up the pitfalls of picking the wrong agent and we explain how to pick the right one!

 The 10 biggest mistakes when choosing a Phoenix realtor 

  • Choosing a friend or a family member as your realtor just to do them a favor (do yourself a favor instead!)
  • Selecting an agent without experience or a track record or someone who does this besides his or her main job. HINT: Avoid agents who say: I can sell you a home, manage it, renovate it and and broker your mortgage. You have heard the term: A jack of all trades and a master of none!
  • Selecting an agent without any negotiating power (a popular technique seen in agents who just want to get the deal done and to move on).
  • Selecting an agent without knowledge of the condo or neighborhood in which you want to buy or which you are selling.
  • Selecting an agent who doesn’t know the market numbers and therefore cannot compare neighborhoods, streets or condos with one another nor does he/she know when you are overpaying for a property OR when you are selling it below market value.
  • Selecting an agent who doesn’t know what questions to ask or what pitfalls to look for when purchasing a property.
  • Selecting an agent whose arguments to buy a property are: “The kitchen looks good“, ” The pool is amazing“. Good investment properties can be backed up by good numbers and market analytics that show the future trends and historical stats of the surrounding neighborhood.
  • Selecting an agent who is in it for the quick money and not for a long term business goal which is based on good referrals and longevity.
  • Selecting an agent who doesn’t know the future developments in a certain area.
  • Selecting a selling agent who won’t work for his listing and won’t invest his own time or money.
    • HINTS: Cell phone pictures for listings, never picking up the phone and not showing the property in the weekends are all severe signs you should change your realtor

How to select your Phoenix buyer’s agent

First of all, the mere fact that you even picked a buyer’s agent already makes you a star! There are many buyers who decide to do it all on their own and they often get misled into bad investments. In Phoenix, using a buyer’s agent is FREE for the buyer! Yes, such a thing exists! The selling party will pay the commission to both agents and its statistically proven that you wont get a discount by not using one, so take advantage!!

Would you take stock advice from someone who just got an e-trader account and started trading stocks for the first time?
Do they have access to stocks? YES!  But, are they equipped to make you money? NO!
Why? Because they don’t have enough experience and market information to read the market properly.
The same goes for the Phoenix Real Estate Market.

Why do our clients think Shannon Ioli Scarlett is the best realtor in Phoenix?

♦ We are analysts who are monitoring the market on a daily basis while sharing this information with our clients in any of the many blogs or market reports
♦ We show our clients (both sellers and buyers) the numbers and offer complete transparency within the process. We do not shy away to warn you from bad investment decisions (Referrals are more important than one time commissions)
♦ We are top producing agents who think out of the box with a proven track record and a unique marketing approach

Which questions to ask when selecting a potential Phoenix realtor 

  • Experience
    • How long has the agent been in business for and how many deals has the agent closed? (you don’t want to be their guinea pig with $1M at stake!
    • Has the agent done multiple deals already and does he know the tricks of the trade?
    • Has the agent dealt with likewise properties before and therefore knows what questions to ask or what pittfalls to look for?
    • Can the agent recommend the best in business? (The best lawyers, the best property inspectors etc)
    • Is the agent an experienced negotiator who can get that deal for you against the best possible price?
    • Ask the agent for references of prior clients.
  • Market Knowledge
    • Does the agent know the demographics and the (socio) economics in the condo or neighborhood of your choice?
    • Does the agent know about urban planning and future developments?
    • Does the agent know the numbers in a certain condo or neighborhood?
      • Can he recognize trends or ‘predict’ future market movements based on historic data and get you a complete market overview and explanation of this market overview?
      • Does he know the average sales prices per Sq.Ft in a street or in a condo to protect you from overpaying for a property?
      • Can your realtor easily compare prices of different neighborhoods or condos?
      • Can your agent distinguish the different condos based on some key market data and can he explain why a certain house or a certain condo offers great value for the money?
  • Buyer and Seller behavior psychology
    • Does he know about Buyer and seller behaviour psychology?
  • The ethical aspect
    • In the case of pre-construction condos especially, different developers offer agents different commission percentages. Make sure your agent doesn’t steer you into a certain condo just to get a better commission. Make sure your agent has your best interest in mind and not his highest commission check. It has become common for agents to push pre construction over resales because the commission they make is double!
  • Relationship with other Agents
    • For Pocket listings: Sometimes agents have pocket listings which are not on the MLS, or upcoming listings that are not marketed yet. A well connected agent will know of this via his network and he will be able to get you a property of which others didn’t even know it was selling.
    • For pre-construction condos: The introduction or early phase of a new condo project is normally when the best deals can be made. A well connected agents will receive information and prices of new projects before other agents do! Moreover, developers will prefer to work with well established agents making it easy to get appointments and preferential treatment

Shannon Ioli Scarlett – A Phoenix Realtor offering you a world of information

Shannon Ioli Scarlett writes 2 of articles on a weekly basis on the Phoenix real estate market. Besides Phoenix real estate news we offers many other features such as newest listings, latest sales, Phoenix Real Estate Market reports and state of the art search tools

For Phoenix Real Estate Buyers

Shannon Ioli Scarlett talking and analyzing Phoenix real estate. He can provide you with inside information and day to day experience, in combination with great data analytics. In case you are looking for a Phoenix property please contact us today or start searching yourself via our brand new and state of the art search tools on the right side.

How to select your Phoenix seller’s agent or listing agent?

Sellers often say; “Everyone can see my property on the MLS, so why does it matter who lists this property?”

It matters a lot!!! When it comes to a listing agent the same pitfalls arise as stated above.  Sellers choose a friend’s friend or a family member who just got the license.  They don’t know the market prices and can under price your property (and get their money quickly) or overprice the property and have it sit on the market for ages.

What to keep in mind when selecting a listing agent?

  • Marketing
    • How does the agent market your property?
    • How will the agent take pictures of your property? Professionally or with his own cell phone?
    • How big is the agent’s client database?
    • Does the agent have international outreach with his company or within his own group?
    • What if someone wants to see your property on a Sunday morning – is the agent willing to go show it in the weekend?
    • Is the agent going to organize open houses?
    • Does the agent use social media to market this property or any other important websites?
    • Does the agent use any other marketing material that sets him apart from the other agents? Eg. videos, glossy flyers, global campaigns and so forth
    • Does the agent have a high ranking and presentable website?
    • Does the agent always answer his phone? Or is it hard to reach him?
  • Experience
    • How many properties has this agent listed / sold in his career?
    • Does the agent have experience with this kind of listings and the potential buyers it attracts?
  • Market knowledge
    • Can your agent tell you which likewise properties have sold in the last half year, and what they have sold for?
    • Can your agent tell you which properties are your 5 biggest competitors in the market right now and how your property distinguishes itself in today’s market?
  • Negotiating techniques
    • How are the agent’s negotiating techniques to get you the best price? Does he normally sell close to asking price?

For Sellers of Phoenix real estate

Are you looking to sell your Phoenix home or condo? Contact us today for a personalized chat and a comparative market analysis. We are known for our excellent marketing and we provide high-res professional videos and pictures to market your listing. For more information call Shannon Ioli Scarlett at 480 695 3562

About Shannon Ioli Scarlett

Shannon has loved interacting with all kinds of people in her life.  She has dealt with caddle ranchers, executives from fortune 500 company’s, and middle class too.  She is a wife with two beautiful children.  She believes in always doing the right thing when it comes to life.  She has worked hard her entire life, and continues to work hard for the community to.  If you are looking for someone that is going to give you 150%, then stop right now and give Shannon a call at 480 695 3562.  If your looking for someone that is going to be lazy, and not return your phone calls, then find someone else.  Shannon has broke all the sales records in Phoenix.  Let her prove it to you by action.  I hope you have a blessed day.